Recently an important news appeared in Business Today:
According to James Quincey, CEO of Coca-Cola Company, Thums Up is now a billion-dollar brand in India. “Our local Thums Up brand became a billion-dollar brand in India driven by focused marketing and execution plans”, he said during a post-earnings call today at the US.
It is worth mentioning here, is Thums Up brand working because of nostalgia / because Indians simply love Thums Up and do they care who owns it and who is the brand ambassador.
Truly, Thums Up is a powerful brand.
The first step in freeing men from external chains was to emancipate them from the internal chains of false beliefs and ideals. To free one's mind of chains is to free it of the care of what is acceptable or viewed so by society, this is when true freedom is discovered. — John Dewey
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