Saturday 31 October 2020

Naval Quotes on Time

This quote should be taught in every High Schools and Colleges -

You’re spending time to save money when you should be spending money to save time.

Naval Ravikant

Friday 30 October 2020

Let us see other side of the Moon

Two quotes worth reading - 

Sometimes people don’t want to hear the truth because they don’t want their illusions destroyed. 

Friedrich Nietzsche

Three things cannot be long hidden: the sun, the moon, and the truth.

Buddha

Below video unexpectedly displayed dark side of the moon, which we beleived was sparklingly white.-


Source - Nilesh Shah

Thursday 29 October 2020

Will this happen in India?

Below two videos are something which an Indian find it difficult to accept. As on date such things have never happened in India in the last few decades.

The below videos show how billionaires get roasted by Parliamentarians -



Thursday 22 October 2020

Amul Brand - The true Indian

 Few brands command recollect and respect like Amul. 

Interview of R S Sodhi (Managing Director of Gujarat Co-operative Milk Marketing Federation and owner of the Amul brand) to WARC is worth reading. I enjoyed reading it and learned new things about Amul which i will share here by reproducing some sections of the interview:

  • HORECA -
    • HORECA is Hotel / Resturant / Cafe industry
  • Smart advertising - 
    • Because of increased adspend during lockdown, they struck lottery in Ramayana and Mahabharat serials. Sodhi stated that We got 10 times more viewership than the Indian Premier League (IPL) finals match, at one tenth of the cost – we never anticipated such a response.
  • Freedom given to brand building partners
    • About Amul Girl - 
      • This campaign was created by our brand building partner daCunha Communications, who have been doing this for 50 years. It started with Sylvester daCunha and now his son Rahul runs it. They conceive it, create it and put it on social media or the press.
      • We see the topical ads when the world sees it – that creative doesn’t come to us for approval, we just pay the bill.
      • For what purpose do you hire a creative agency? You hire for their competence. So why would you hire them if you don’t have confidence in them?
  • On Digintal footprint -
    • As of mid-September, we have reached 870 million accounts on Facebook with an average daily reach of almost 7-8 million Facebook users. The total viewership of our content on Facebook has been 124 million minutes over the last 150 days. So, on an average 1 million minutes of Amul recipe content is being viewed on Facebook daily. At an average duration of 45-50 minutes per recipe, we have created more than 60,000 minutes of original content.
  • On Brand image projection - 
    • So, we are trying to project that image of a local brand, we have communications that showcase that. If you’re buying milk in Calcutta, you’re getting it from local farmers and it has been processed and sold in Calcutta – they should not think that the milk is coming from the other side of India. It’s fresh.
    • Nobody wants to have imported food products these days. I remember when I joined the industry 30 years ago, all the attention and demand was for imported brands. Then the preference for national brands came and now it’s local – local to your city or state.
  • On importance of use of local language in advertisements -
    • We’re trying to project this in all our communications, down to our website being available in all the local languages of every state – that’s the first point of contact and that it extends to commercials as well. For example, for Tamil Nadu in South India, the work must be conceived by our office there and not in Mumbai in the West, because they know what the local preferences are. And we use local partners, actors, language and music for creatives. That’s what needs to be done, for every state, and India has 28 states and 8 territories.
The interview is worth reading. The questions in the interview was very simple and clean.

Interview reference: Radhika Gupta

Wednesday 21 October 2020

The Oath by a Lawyer

 In India , The Oath Act, 1969 states:

(1) Oaths or

affirmations shall be made by the following persons, namely:—

(a) all witnesses, that is to say, all persons who may lawfully be examined, or give, or be required

to give, evidence by or before any court or person having by law or consent of parties authority to

examine such persons or to receive evidence;

(b) interpreters of questions put to, and evidence given by, witnesses; and

(c) jurors: 

The Oath Act beleives that Lawyers who represent their clients are honest and speak un manipulated truth.

In a interview Late Ram Jethmalani stated about defending guilty clients"

..........why does a lawyer have to defend the person who tells him that I am guilty the reason that a lawyer can very legitimately advance is that it is society which has made a rule that nobody should be convicted or punished without adequate convincing evidence that you argue a case for a person who has told you in private that he has committed the offense what you are telling the court is not your you are not swearing on oath that I know that my client is innocent you don't have to do anything of any that .....professional mis conduct what you are telling the court is that the evidence on what my client is being convicted does not satisfy the standards what you have laid down for everybody you point out the defects in the evidence and leave it to the judge to decide....

  • Is not the lawyer delaying the process of judgement by:
    • Not disclosing the truth to Judge
    • Wasting courts time in delivering Justice to the person filing suit
    • Wating time of witnessess and harassing them in the name of questioning them
    • Unnecessary cost to Government and others
  • Why Lawyers are not on oath for:
    • Divulging the truth about cofession by the guilty and not waste courts time
Has there been a single instance where a top lawyer is fined for hiding / manipulating the truth. Or they are talented enough to safeguard themselves from such pitfalls.

If this is the base on which lawyers take cases and defend guilty persons then the Oath Acts needs to be re-looked into as a lawyer states that it is the society which has provided him a way.

As a part of the society it is necessary we should close that way for the Lawyers.

An unfortunate truth.