An interesting interview with a Indian cricketer (Suresh Raina) who wants to be a part of Indian Cricket Team (for ICC T20 World Cup starting from October 2020) appeared in Times of India.
Beauty of the interview : appeared on two different days but headlines were completely different:
Author of the interview Vivek Krishnan.
Main interview appeared (or planted) on 24 January 2020, headline stated in Times of India:
Same interview appeared on 26 January 2020 (Mumbai print edition) with different headline in Times of India:
Grey color and Pink color introduced to differentiate by me for helping readers.
Grey color was the real interview and the Pink color one appears to be placed advertisement. Also pink colored headline appeared in the print edition of Mumbai on 26 January 2020.
Everything is same except headline and photo appearing on the interview.
Here date also plays a key role 24 January 2020 it will not catch the eye.
However, on 26 January 2020 (India Republic Day) same interview appearing will be read by many. This is beauty of placing the news / interview /(advertisement) on most important day i.e. 26 January 2020 Sunday.
Is the article pertaining to Raina or a paid advertisement for bringing Dhoni name in the media?
Similar news was published in India Today (web edition) on 26 January 2020:
It is Virat's call: Suresh Raina says Team India still needs MS Dhoni.
In Times of India paper at least there were few questions asked and Raina was replying. In India Today (web edition) there is no clarity as to whether their staff interviewed Raina or it was a news picked from a web interview and reproducing it.
Now how will readers differentiate which is news and which is paid advertisement?
The big question today is how far there is truth over True Fan Following.
Wake up Indian cricket fans - Read and Understand properly.
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